Packaging and label artwork for the Explorer (EXP) Editions – adventurous small-batch brews from Harbour Brewing.

For the range we created experimental label artwork that matched their spirit of adventure. Taking our cues from the brewing process we mixed a limited palette of ingredients and let luck play a part. The artwork was created in-house mixing inks and water and our photographic set up allowed us to subtly direct the process while we documented the evolving artworks. We then extracted the label imagery from the final photos.

Completed at: A-Side
Brewery Shots: Adam Sargent