Birkenstock’s success is rooted in its commitment to making orthopedically inspired shoes. Over the centuries, they have built up a wealth of knowledge and skill, with each generation cultivating and expanding their philosophy.

We were asked to bring the brand's history to life through moving-image. 'The Chronicle' charts Birkenstock's journey from early foot health pioneers to a global lifestyle brand through ten animated pillars which are an integral storytelling asset in their digital marketing strategy.

Scope: Editorial, motion design
Completed at: A-Side